Case Studies
Real Stories in Simcoe County
Waterproofing Company – Simcoe County
The Situation
They had an older website that wasn’t doing much for them.
Work was coming in, but not consistently. Most of it was still word of mouth.
What Was Going Wrong
The website didn’t reflect the quality of their work and it included several services that they no longer offered.
They weren’t showing up when people were actively searching.
A lot of potential jobs were being missed.
What We Changed
We didn’t touch the main website.
Instead, we built a focused landing page around their core service and set up a Google Ads campaign to bring in the right searches.
A Google Review strategy was put in place to get new reviews from all their clients.
Everything was built around one goal. Get the right people to land on a page that made it easy to call.
What Happened After
They went from around 5 new clients per month to 20.
More consistent calls and better quality inquiries.
It became something they could rely on instead of hoping work would come in.
Why This Worked
They started showing up when people actually needed the service, and the page gave them a clear reason to reach out.
Roofing Company – Muskoka
The Situation
They wanted to promote a higher-end roofing offering but weren’t getting much traction with it.
Most of their work was still coming from standard jobs, and the premium side wasn’t getting much attention.
What Was Going Wrong
No clear way to present the premium offering.
Not showing up when people were searching for that type of work.
Very few reviews to support the higher-end positioning.
People weren’t seeing enough to justify reaching out.
What We Changed
We built a landing page focused specifically on the premium service and set up Google Ads to target the right searches.
At the same time, we put a review system in place to start generating consistent 5-star reviews.
The goal was to make sure that when someone found them, everything lined up.
What Happened After
People would see the ad, then go and look them up.
Once they did, the reviews and overall presence backed up what they were offering.
That led to more inquiries for the higher-end work and better quality jobs overall.
Why This Worked
It wasn’t just about getting in front of people. It was about what they saw after.
The landing page, the reviews, and the overall presence all supported each other.
Even after the ads slowed down, the reviews were still there, continuing to build trust and helping with long-term visibility.
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Tractor Dealership – Simcoe County
The Situation
They wanted to improve how they showed up online, especially for parts, service, and new equipment sales.
They had a solid business, but their visibility didn’t reflect it.
What Was Going Wrong
Not showing up consistently in search
Limited reviews.
Their Google Business Profile wasn’t fully built out
No clear structure behind their online presence
What We Changed
We focused on improving their visibility across the board.
Built out and optimized their Google Business Profile
Put a system in place to generate consistent reviews
Improved how their services and products were presented online
Supported it with a simple, consistent social media presence
Everything was aimed at making sure they showed up properly and looked established when people found them.
What Happened After
They moved into the top positions for key searches related to parts, service, and new equipment.
More visibility. More trust. More consistent inquiries.
Why This Worked
They became easier to find and easier to trust.
When someone searched, they showed up—and what people saw backed it up.
Barrie's Online Marketing Experts
